Archive for February, 2012

Professionals in the music industry know that social media is essential to self promotion.

Whether trying to network or increase their fan base, musicians must learn how to effectively employ platforms like Facebook and Twitter. The big wigs in the business hire experts in the field to execute their social posturing. While most up and coming success stories can’t afford social media marketers, they can still access the data that even the best promoters rely on.

Vitrue, one of the original and few Facebook “Preferred Developer Consultants” is one of the most innovative social media marketing strategists. Their 2010 Facebook study pinpointed and analyzed the biggest spikes in usage and traffic volume. Analysis and implementation of this data tells marketers when to post to claim the highest traffic and feedback.

Kissmetrics, a business analytics company, led a similar Facebook study in 2011, but also added Twitter to the mix. Rather than focusing on the most effective post times, Kissmetrics measured when posts and tweets are most shared or retweeted. A key point in their study found that nearly 80% of the US population is in the Eastern (48%) and Central (33%) Timezones. This is why Kissmetrics defined shares or tweets by an Eastern Timezone (ET) schedule.

Use expert timing to increase the visibility, feedback and shares of posts and tweets.

Facebook:

  • Get the most views by posting before 3:00p.m. ET, with 3:00p.m. on Wednesdays having the highest traffic.
  • If you’re looking for feedback, post in the morning hours in the first quarter hour (between :00 and :15).
  • To get your comment shared post in the morning as most shares happen at noon ET. Saturday at noon ET produces the most content shares.

Twitter:

  • Engage the highest volume of Click Throughs by tweeting 1 – 4 times per hour.
  • Click Throughs spike at noon and 6:00p.m. ET.
  • Midweek and Weekend tweets have the Highest Click Through Rate(CTR) overall.
  • Get the highest CTR by tweeting on Weds and Saturday just before noon and 6:00p.m. ET.
  • If you want to get retweets, tweet in the afternoon. Most retweets happen at 5:00p.m. ET.

Experts in the industry combine the best in analytics to secure superior results for their clients. If a musician wants to see growth in their social media network they need to understand timing to get the highest visibility and engagement from their posts and tweets. The accessibility to such data (via internet) and social media sites for even the greenest musician makes self promotion on a global scale possible. All it takes is a little internet savvy and know how.

 

Sources:

http://www.danieldecker.net/when-is-the-best-time-to-post-on-facebook-heres-the-answer/

http://faceitpages.com/blog/best-time-to-post-to-facebook/1061/

http://www.fortune3.com/blog/2012/01/best-time-post-facebook-twitter-statistics/

 By Marzee Dyer
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Jan. 27th, 2012 – Cloverdayle Concert Review

Courtesy of Cloverdayle

If you weren’t at the Jubitz Ponderosa lounge this past Friday, you missed out on a great performance by Chad and Rachel Hamar of Cloverdayle.

The Oregon native country-rock duo are regularly featured on local radio stations, and have opened for some of the biggest names in Country music, like Kenny Chesney, Tim McGraw, Lady Antebellum and many more.

Cloverdayle at the Ponderosa Lounge

Cloverdayle at the Ponderosa Lounge 1/27/12 Courtesy Dave Pearson

Ben Rue, former X-factor contestant and Silverton, Oregon native, warmed things up with his solid opening act. Chad then mesmerized the crowd, jumping back and forth while rockin’ the guitar. At one point I laughed when realizing I was mirroring Chad’s movements. The audience was treated to a great mix of familiar country favorites, along with Cloverdayle’s latest works like, the sweet “Sometimes” and the lyrically clever “Return Policy.” Rachel’s vocal control was amazing as she “laddered and folded” through a series of notes with her strong and clear voice.

Their joy in performing was infectious and quickly drew the crowd to the dance floor. A favorite moment happened when Rachel walked into the crowd, encouraging the audience to take the mic in singing 4 Non Blonde’s, “What’s going on.” Though not traditional Country fare, it was a great way to engage with Cloverdayle fans, and they loved it. Cloverdayle treats their fans like family and are quick to lay out the welcome mat. Be sure to stop by at their next “open house.”

Upcoming Cloverdayle Performances:

2/5/12 FULL BAND, ALL AGES and FREE Superbowl halftime show at Southlake!

2/17/12 Farmstead Pub, Molalla, OR, 7:00 – 10:00pm ALL AGES, Acoustic

4/29/11 Dodge City Bar & Grill, Vancouver, WA, 9:30pm-12:30am, Full Band

For more tour dates and info. please visit Cloverdayle’s Official Site.

Follow Cloverdayle:

YoutubeFacebookTwitter @cloverdayle, Reverbnation

by Marzee Dyer

How Musicwirx

Posted: February 1, 2012 in Portland Music Scene

How Music works, Portland, Oregon Music, Musicwirx


We walk with earbuds and drum on our steering wheels. . .

As children we dreamt of going on the 1980’s “Star Search,” or today’s  “American Idol.” Many of us perform in places where we can hide with the masses, but have never taken the big leap into the “real” music scene. We are lovers of music.

This is where we learn about the baby steps of entering the professional world of music. It’s our window to the soul, drive and creativity of our favorite artists. This is how Musicwirx . This site is an avenue to explore the crafting of musical careers through the Portland, Oregon metropolitan music scene. We’ll learn from local and visiting artists, their managers and producers to unlock the secrets of making it.

Portland, Oregon has long been recognized for its vibrant music scene. Indie Music Universe rated Portland’s  Doug Fir Lounge as one of the top Indie music venues in the world. Travel and Leisure.com ranked Portland in the top 20 of America’s best Music Cities, beating out northern rival Seattle, WA.

Music is hot here and over the years has contributed to folk, grunge, the blues, alternative, rock, indie and more. Oregon was birthplace to Everclear, it was here that Courtney Love met Nirivana’s Kurt Cobain, where Paul Revere and the Raiders hail from, and where Modest Mouse relocated to.  With some of the best venues around like the Crystal Ballroom and Arlene Schnitzer concert hall, Portland attracts musicians from all over the nation and even the world.

Join Musicwirx as we look at music through the eyes of those who make it.
by Marzee Dyer